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  • CONFERENCE IDEAS

    • Cost, resources, innovation, transparency, multilingual performance, shared services. These are just some of the factors influencing the location selection for your outsourcing operation. Today’s services market is a volatile and fast-moving reality, yet geography can still have long-term impact on your results. We know that winning brands rely on flexibility and strategic partnerships, they are well informed revolutionary communicators, so we like to follow their flight.
  • WINNING ATTITUDES IN B2B SALES: CUSTOMER-CENTRIC OR CUSTOMER-ATTUNED?

    • Over 50% of all marketing budget fails to influence decision makers. How to remedy that? Adopting the idea of customer-centricity is essential as far as it stimulates questions, but it does not guarantee higher ROI. Today’s CMOs develop still better tools for analysing and understanding the decision making process of their clients and end-users. This is where the professionals and amateurs meet in the current market reality.


5 SOCIAL LISTENING METRICS TO DETERMINE BRAND SUCCESS

As social listening has become a standard part of the marketing operations of ma

OUTSOURCING TRENDS FOR 2017

The popular perception of ‘outsourcing’ is that of a call center in a high r

3 MARKETING AUTOMATION MYTHS DEBUNKED

How familiar are you with Marketing Automation? At the start of 2017, automatio

8 SALESFORCE.COM FACTS YOU MISSED-PART 2

Salesforce.com is a large international enterprise popular for its leading CRM,

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