CHANNEL DEVELOPMENT TIPS: PLANNING PAYS OFF

21 Oct 2014 / Articles
Most businesses expect the same amount of closed deals from channel sales, inside sales and field sales. However, it’s unlikely that they will invest as much time and effort into channel partner management as they will in their direct sales teams. Thinking of channel development: you know that a steady customer acquisition process is improbable without a structured partner management program.
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LEAD NURTURING? KEEP THIS IN MIND!

06 Oct 2014 / Articles
As much as B2B professionals drum about lead generation, what makes the difference in their services quality is the lead conversion rate they can sustain. Providing outstanding leads is a step forward only if backed up by a lead development process that ends with actual revenue. So lead acquisition is no guarantee for success, but a promise…...
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ONBOARD CRM ANNOUNCES NEW WEBSITE & BRANDING

14 Sep 2014 / Press releases
Onboard CRM, a worldwide sales & marketing services provider, is pleased and excited to announce the launch of its new corporate website.

Onboard’s fresh look now reflects the dynamic and creative approach to B2B sales & marketing solutions, which the company has adopted in the current market reality.

“Just a few years ago, we didn’t use Facebook and Twitter for marketing, nobody took into account portable devices when building a website, marketing automation was revolutionary and mysterious, and cloud services were incomprehensible and … well, messy. Now we have all kinds of possibilities for marketing through new and emerging social channels,” - Onboard’s vice president, Alexander Stefanov, says. “It is exhilarating to have the freedom and opportunities to help our clients develop better relationships with their customers and prospects, based on our existing traditional practices and the new edge-cutting technologies.”
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HOW TO COLLECT PERSONAL CUSTOMER DATA

14 Aug 2014 / Articles
Marketing success is predicted by the customer information CMOs use, but how do they collect quality data? A valid concern over privacy and information security makes it hard for marketers to reach intimate customer details and that in turn hinders focus and relevant messaging.
B2B data providers look for personal data in order to provide better services and facilitate better and meaningful communication from brands to their customers, so the natural focus falls on need and relationship understanding according to James Rogers, CMO of Avention, who spoke to DM News recently.
It’s no surprise: when it comes to relationships, trust is key. In marketing too, trust is the answer to appeasing potential privacy concerns. Marketers who win the trust of their customers can also collect the data they need.
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HOW CONTACT CENTERS CAN BOOST LEAD CONVERSION

31 Jul 2014 / Articles
Traditionally, call centres do not feature in the marketing mix of lead generation operations, yet they have a tremendous potential to improve and convert leads. Here are three areas in which call centre services funnel lead optimization: prospecting, qualification and conversion.
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CONFERENCE IDEAS

20 Jun 2014 / Events
Cost, resources, innovation, transparency, multilingual performance, shared services. These are just some of the factors influencing the location selection for your outsourcing operation. Today’s services market is a volatile and fast-moving reality, yet geography can still have long-term impact on your results. We know that winning brands rely on flexibility and strategic partnerships, they are well informed revolutionary communicators, so we like to follow their flight.
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WINNING ATTITUDES IN B2B SALES: CUSTOMER-CENTRIC OR CUSTOMER-ATTUNED?

15 May 2014 / Articles
Adopting a customer-centric attitude is obsolete without analysing and understanding the customer decision making process. Winning B2B organizations capitalize on market insight to secure effective and timely communication and higher ROI.
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