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LEAD NURTURING? KEEP THIS IN MIND!

06 Oct 2014 / Articles
As much as B2B professionals drum about lead generation, what makes the difference in their services quality is the lead conversion rate they can sustain. Providing outstanding leads is a step forward only if backed up by a lead development process that ends with actual revenue. So lead acquisition is no guarantee for success, but a promise…...
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CONFERENCE IDEAS

20 Jun 2014 / Events
Cost, resources, innovation, transparency, multilingual performance, shared services. These are just some of the factors influencing the location selection for your outsourcing operation. Today’s services market is a volatile and fast-moving reality, yet geography can still have long-term impact on your results. We know that winning brands rely on flexibility and strategic partnerships, they are well informed revolutionary communicators, so we like to follow their flight.
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WINNING ATTITUDES IN B2B SALES: CUSTOMER-CENTRIC OR CUSTOMER-ATTUNED?

15 May 2014 / Articles
Adopting a customer-centric attitude is obsolete without analysing and understanding the customer decision making process. Winning B2B organizations capitalize on market insight to secure effective and timely communication and higher ROI.
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