Did you know that CISCO claimed 281% ROI thanks to social listening via Salesforce.com and Radian6? By effectively listening to social media conversations about their products and brand, they were able to increase their quality, productivity and financial results in less than a year.
“For the first time in history, it will be possible to have the best of both worlds—the economic and scale efficiencies of large organizations, and the human benefits of small ones: freedom, motivation, and flexibility.” - Thomas W. Malone
With the decreasing cost of telecommunications and the arrival of still new technologies we are looking at a shift from “command-and-control” management to “coordinate-and-cultivate” where people continue to develop new skills to follow the trend that democratizes the workplace.
According to the Global Workplace Analytics, telework has grown with nearly 80% since 2005 and while the total workforce decreased during the recession, the number of employees working from home increased and continues to grow.
The typical telecommuter is 45-50 years of age, holds a higher education diploma, earns an average to above average salary in a management position and works for a company with over 100 employees. Yet, we are looking at still newer and more interesting home-based job engagements.
So what benefits are we looking at when we think "working from home"?
Most businesses expect the same amount of closed deals from channel sales, inside sales and field sales. However, it’s unlikely that they will invest as much time and effort into channel partner management as they will in their direct sales teams. Thinking of channel development: you know that a steady customer acquisition process is improbable without a structured partner management program.
Marketing success is predicted by the customer information CMOs use, but how do they collect quality data? A valid concern over privacy and information security makes it hard for marketers to reach intimate customer details and that in turn hinders focus and relevant messaging.
B2B data providers look for personal data in order to provide better services and facilitate better and meaningful communication from brands to their customers, so the natural focus falls on need and relationship understanding according to James Rogers, CMO of Avention, who spoke to DM News recently.
It’s no surprise: when it comes to relationships, trust is key. In marketing too, trust is the answer to appeasing potential privacy concerns. Marketers who win the trust of their customers can also collect the data they need.
Cost, resources, innovation, transparency, multilingual performance, shared services. These are just some of the factors influencing the location selection for your outsourcing operation. Today’s services market is a volatile and fast-moving reality, yet geography can still have long-term impact on your results. We know that winning brands rely on flexibility and strategic partnerships, they are well informed revolutionary communicators, so we like to follow their flight.
Adopting a customer-centric attitude is obsolete without analysing and understanding the customer decision making process. Winning B2B organizations capitalize on market insight to secure effective and timely communication and higher ROI.