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3 Marketing Automation Myths Debunked

09 Feb 2017 / Articles
You will never see your marketing automation ROI if you don’t have a clear understanding of how to harness the power of your technology.

At the start of 2017, automation is more of a mainstream strategy than an upcoming concept and yet there are companies that make no or only partial use of automated marketing because of misconceptions about what it is and what it does. We want to clear up a few myths here, because the question is no longer why use marketing automation, but how to leverage it in the right way for your organization.
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CHANNEL DEVELOPMENT TIPS: PLANNING PAYS OFF

21 Oct 2014 / Articles
Most businesses expect the same amount of closed deals from channel sales, inside sales and field sales. However, it’s unlikely that they will invest as much time and effort into channel partner management as they will in their direct sales teams. Thinking of channel development: you know that a steady customer acquisition process is improbable without a structured partner management program.
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LEAD NURTURING? KEEP THIS IN MIND!

06 Oct 2014 / Articles
As much as B2B professionals drum about lead generation, what makes the difference in their services quality is the lead conversion rate they can sustain. Providing outstanding leads is a step forward only if backed up by a lead development process that ends with actual revenue. So lead acquisition is no guarantee for success, but a promise…...
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HOW CONTACT CENTERS CAN BOOST LEAD CONVERSION

31 Jul 2014 / Articles
Traditionally, call centres do not feature in the marketing mix of lead generation operations, yet they have a tremendous potential to improve and convert leads. Here are three areas in which call centre services funnel lead optimization: prospecting, qualification and conversion.
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CONFERENCE IDEAS

20 Jun 2014 / Events
Cost, resources, innovation, transparency, multilingual performance, shared services. These are just some of the factors influencing the location selection for your outsourcing operation. Today’s services market is a volatile and fast-moving reality, yet geography can still have long-term impact on your results. We know that winning brands rely on flexibility and strategic partnerships, they are well informed revolutionary communicators, so we like to follow their flight.
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