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SALESFORCE AS A GROWTH PLATFORM FOR SMALL BUSINESSES, PROVIDING THE NECESSARY "DIGITAL CAPACITY" ON THE CLOUD

26 Jun 2016 / Salesforce.com CRM
Discover how small businesses can leverage Salesforce on the cloud and build their digital capacity
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HOW CONTACT CENTERS CAN BOOST LEAD CONVERSION

31 Jul 2014 / Articles
Traditionally, call centres do not feature in the marketing mix of lead generation operations, yet they have a tremendous potential to improve and convert leads. Here are three areas in which call centre services funnel lead optimization: prospecting, qualification and conversion.
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WINNING ATTITUDES IN B2B SALES: CUSTOMER-CENTRIC OR CUSTOMER-ATTUNED?

15 May 2014 / Articles
Adopting a customer-centric attitude is obsolete without analysing and understanding the customer decision making process. Winning B2B organizations capitalize on market insight to secure effective and timely communication and higher ROI.
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