3 Marketing Automation Myths Debunked

09 Feb 2017 / Articles
You will never see your marketing automation ROI if you don’t have a clear understanding of how to harness the power of your technology.

At the start of 2017, automation is more of a mainstream strategy than an upcoming concept and yet there are companies that make no or only partial use of automated marketing because of misconceptions about what it is and what it does. We want to clear up a few myths here, because the question is no longer why use marketing automation, but how to leverage it in the right way for your organization.
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