reseller-enablement-and-recruitment-program-across-europe-brings-significant-roi

CASE STUDY

Reseller enablement & Recruitment Program across Europe brings significant ROI

We had an increase of 300% in the Reseller Program participation for the first 4 months only. The project is still ongoing

Background

Our client is a multinational technology company who needed to reinvigorate their Reseller Program and improve communication across the channel. They wanted to push a new product and retouch on all key selling points.

Strategy

We set up a framework for multiple region-specific campaigns to be carried out by a telesales team of native speakers with higher education. The campaigns were enhanced by integrated management and ongoing support, training and close cooperation with our business partner. The client needed to understand the nature of their tier-two partners in order to reinvigorate the Reseller Program.

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