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  • THE REASONS CUSTOMER EXPERIENCE IS MORE IMPORTANT THAN EVER

    • Marketers have tended to treat customer experience purely as an ingredient within their campaigns.  This mindset, though, is outdated and seriously limits the capabilities of campaigns. Static data sources, for example, tend to cause “batch & blast” e-mailing.  Not looking to actually designing campaigns around customer experience lends itself to a lack of consistency and connection across channels and inconsistency in customer dialogue, in turn limiting the interplay and connections between events and the ability to adapt to customers’ responses.
  • DATA ENRICHMENT: THE PROS AND CONS

    • Data Enrichment is undoubtedly a way of unearthing the hidden opportunities lurking in your database. It also poses risks, especially with the new European data protection regulation.
  • HOW TO IMPROVE B2B LEAD GEN WITH PERSONALISATION

    • Up to now the idea of personalisation has been driven in the main part by data, both quantitative and qualitative. The marketing strategy for many entrepreneurs was made by leveraging of demographic and business traits to engage with existing and potential customers.


THE REASONS CUSTOMER EXPERIENCE IS MORE IMPORTANT THAN EVER

Marketers have tended to treat customer experience purely as an ingredient withi

DATA ENRICHMENT: THE PROS AND CONS

Data Enrichment is undoubtedly a way of unearthing the hidden opportunities lurk

HOW TO IMPROVE B2B LEAD GEN WITH PERSONALISATION

Up to now the idea of personalisation has been driven in the main part by data,

LOCATION-BASED MARKETING UNDER GDPR

Here is how location-based marketing is changing under the GDPR. The risk of no

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