As much as B2B professionals drum about lead generation, what makes the difference in their services quality is the lead conversion rate they can sustain. Providing outstanding leads is a step forward only if backed up by a lead development process that ends with actual revenue. So lead acquisition is no guarantee for success, but a promise
The company is a creative factory for professionals from different and distant disciplines and places. Covering over 50 languages and 38 locations worldwide, the team represents Onboard’s core: a group of passionate multi-skilled and multi-talented people who do business with integrity and personality.
Marketing success is predicted by the customer information CMOs use, but how do they collect quality data? A valid concern over privacy and information security makes it hard for marketers to reach intimate customer details and that in turn hinders focus and relevant messaging