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  • HOW CONTACT CENTERS CAN BOOST LEAD CONVERSION

    • Traditionally, call centres do not feature in the marketing mix of lead generation operations, yet they have a tremendous potential to improve and convert leads. Here are three areas in which call centre services funnel lead optimization: prospecting, qualification and conversion.
  • CONFERENCE IDEAS

    • Cost, resources, innovation, transparency, multilingual performance, shared services. These are just some of the factors influencing the location selection for your outsourcing operation. Today’s services market is a volatile and fast-moving reality, yet geography can still have long-term impact on your results. We know that winning brands rely on flexibility and strategic partnerships, they are well informed revolutionary communicators, so we like to follow their flight.
  • WINNING ATTITUDES IN B2B SALES: CUSTOMER-CENTRIC OR CUSTOMER-ATTUNED?

    • Over 50% of all marketing budget fails to influence decision makers. How to remedy that? Adopting the idea of customer-centricity is essential as far as it stimulates questions, but it does not guarantee higher ROI. Today’s CMOs develop still better tools for analysing and understanding the decision making process of their clients and end-users. This is where the professionals and amateurs meet in the current market reality.


SALESFORCE.COM: 50 FACTS YOU MAY NOT KNOW (PART 1)

In a series of 7 articles presented as infographics, we will introduce you to 50

HOW TO CREATE A B2B SOCIAL MEDIA STRATEGY (WITHOUT BEING DULL)

What brands are famous on social media? No B2B companies come to mind? They do

DIGITAL MARKETING STRATEGIES FOR 2019

Digital marketing is always changing: new developments produce new opportunitie

THE REASONS CUSTOMER EXPERIENCE IS MORE IMPORTANT THAN EVER

Marketers have tended to treat customer experience purely as an ingredient withi

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