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  • WINNING ATTITUDES IN B2B SALES: CUSTOMER-CENTRIC OR CUSTOMER-ATTUNED?

    • Over 50% of all marketing budget fails to influence decision makers. How to remedy that? Adopting the idea of customer-centricity is essential as far as it stimulates questions, but it does not guarantee higher ROI. Today‚Äôs CMOs develop still better tools for analysing and understanding the decision making process of their clients and end-users. This is where the professionals and amateurs meet in the current market reality.


SALESFORCE.COM: 50 FACTS YOU MAY NOT KNOW (PART 2)

In a series of 7 articles presented as infographics, we will introduce you to 50

SALESFORCE.COM: 50 FACTS YOU MAY NOT KNOW (PART 1)

In a series of 7 articles presented as infographics, we will introduce you to 50

HOW TO CREATE A B2B SOCIAL MEDIA STRATEGY (WITHOUT BEING DULL)

What brands are famous on social media? No B2B companies come to mind? They do

DIGITAL MARKETING STRATEGIES FOR 2019

Digital marketing is always changing: new developments produce new opportunitie

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