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  • Hidden Opportunity for Channel Marketers: The Concierge

    • Marketers thrive or perish by the numbers. As the traces of ever more customer actions get assessed, almost all (93%) CMO’s are having proof of ROI being required of them. Channel marketers of VARs (value-added resellers) feel this even more keenly, having their own as well as their partners’ marketing goals to account for. Business growth is only as satisfactory as your partners’ experience. Partners don’t care how your system is set-up, they mostly need to rely on timely, accurate and efficient support to foster positive brand experience, stimulate your channel and fill your sales pipeline with quality leads over time. But this doesn’t happen with distributing marketing assets. It happens with giving firepower to the channel partners by maintaining a strong relationship.
  • GDPR A Year On

    • You think you had everything ready for GDPR back on 29 May 2018?  Not likely! Many say it’s now that the real work is starting.  Companies made their existing data compliant. However, their data policies still often say they will hold onto your data “until you tell us not to”.  This is now illegal: data must be held for the shortest possible time.
  • Attacking Content Overload in B2B

    • As 21 Century marketers, we celebrate the speed and agility of marketing platforms. At the same time, we've all come to understand that producing infographics and how-to pieces only fill the vast ocean of B2B information, making decision makers the victims of un-targeted and unnecessary chatter. Decision makers often drown before the end of the buyers journey.  How should we deal with information overload?  


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Hidden Opportunity for Channel Marketers: The Concierge

Marketers thrive or perish by the numbers. As the traces of ever more customer a

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