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HOW CONTACT CENTERS CAN BOOST LEAD CONVERSION
articles July 31, 2014
- Traditionally, call centres do not feature in the marketing mix of lead generation operations, yet they have a tremendous potential to improve and convert leads. Here are three areas in which call centre services funnel lead optimization: prospecting, qualification and conversion.
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CONFERENCE IDEAS
events June 20, 2014
- Cost, resources, innovation, transparency, multilingual performance, shared services. These are just some of the factors influencing the location selection for your outsourcing operation. Today’s services market is a volatile and fast-moving reality, yet geography can still have long-term impact on your results. We know that winning brands rely on flexibility and strategic partnerships, they are well informed revolutionary communicators, so we like to follow their flight.
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WINNING ATTITUDES IN B2B SALES: CUSTOMER-CENTRIC OR CUSTOMER-ATTUNED?
articles May 15, 2014
- Over 50% of all marketing budget fails to influence decision makers. How to remedy that? Adopting the idea of customer-centricity is essential as far as it stimulates questions, but it does not guarantee higher ROI. Today’s CMOs develop still better tools for analysing and understanding the decision making process of their clients and end-users. This is where the professionals and amateurs meet in the current market reality.
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