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  • WINNING ATTITUDES IN B2B SALES: CUSTOMER-CENTRIC OR CUSTOMER-ATTUNED?

    • Over 50% of all marketing budget fails to influence decision makers. How to remedy that? Adopting the idea of customer-centricity is essential as far as it stimulates questions, but it does not guarantee higher ROI. Today’s CMOs develop still better tools for analysing and understanding the decision making process of their clients and end-users. This is where the professionals and amateurs meet in the current market reality.


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