We had an increase of 300% in the Reseller Program participation for the first 4 months only. The project is still ongoing
Background
Our client is a multinational technology company who needed to reinvigorate their Reseller Program and improve communication across the channel. They wanted to push a new product and retouch on all key selling points.
Strategy
We set up a framework for multiple region-specific campaigns to be carried out by a telesales team of native speakers with higher education. The campaigns were enhanced by integrated management and ongoing support, training and close cooperation with our business partner. The client needed to understand the nature of their tier-two partners in order to reinvigorate the Reseller Program.
Solutions
Channel Strategy
Telemarketing Services
Data Services
Partner Program Enablement
Results
300% increase in subscriptions for the Resellers Program for the first 4 months only
Channel Resonance
Significant channel sales growth
The project was extended
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