Bulgaria/Ireland/Poland/Spain

English

Digital Marketing Specialist

We are seeking to recruit a creative and proactive Digital Marketing Specialist to join our marketing and channel concierge team. 

In this role, you will be responsible for managing the set-up and execution of PPC campaigns for the partner channel of one of our clients. 

To be successful as a Digital marketing specialist, you should have knowledge of content creation and management and digital marketing channels in B2B technology sales. You will be working in a team of B2B sales, creative and data management specialists.

Responsibilities:

  • Plan, create, and manage PPC campaigns across a variety of channels (mainly LinkedIn and GoogleAds)
  • Write copy for, curate and edit existing client assets (landing pages, emails) to be adopted in quarterly campaigns
  • Keyword research and management to optimize bids (add PPC keywords and negative keywords, use platforms like SEMRush)
  • Optimize bidding at keyword, placement, device, geographic, demographic, and other levels
  • Perform daily account management of PPC campaigns (review expensive under-performing keywords and ensure PPC campaign does not exceed weekly and monthly ad spend budget, maintain Quality Score, impression share and other important metrics)
  • Write engaging and concise copy to modify CTAs on ads to boost click-through-rates and landing pages to boost conversion rates
  • Monitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports to clients analyzing trends, goals, opportunities, and other key performance indicators
  • Stay on top of search engine and PPC industry trends

Requirements and Preferred Skills:

  • Diploma in Business, Economics, Digital Marketing, Computer Science, or similar.
  • Native or near native level of English, great written command. 
  • Copywriting experience.
  • Practical experience with content management systems, paid advertisement, B2B, technology sales.
  • Sound understanding of SEO, PPC, B2B Sales best practices.
  • Experience of 2+ years in a similar role would be advantageous.
  • Experience with Google Analytics, Google AdWords, LinkedIn and Facebook Business
  • Knowledge of Microsoft Excel and PowerPoint
  • Strong attention to detail
  • Strong interpersonal skills, listening skills, and an articulate presenter
  • Creative Thinking
  • Research and problem solving skills

We offer:

  • Professional development in a multicultural global team
  • Long-term commitment
  • Stimulating work and diverse projects 
  • Client product and software training 
  • Competitive salary
  • 40 hours/week; Monday-Friday
  • Possibility for home-office work