Germany, Frankfurt

English and German

Lead Development Representative – EMEA DACH

The Lead Development Representative’s purpose is to identify, develop, and qualify business for AVEVA’s Direct Sales personnel. This role is responsible for following up with Inbound leads resulting from Demand Generation activities, as well as maintaining an Outbound book of business involving Account research & omnichannel prospecting strategies. 

  • You will work to develop and qualify new Opportunities for AVEVA Sales and Inside Sales Account Managers. This will involve both working on Inbound leads created via Marketing campaigns and leads created via your own research and Outbound prospecting. 
  • Within your assigned market you will work closely with local Marketing, Sales, Technical Sales, and other key stakeholders to generate and progress Opportunities in alignment with their defined Market priorities.
  • This role requires basic solution knowledge, industry-specific value proposition(s), and an understanding of go-to-market strategy. At times, it may require research, planning, and production of simple business presentations for internal and external delivery. 
  • Leverage social media, email, and phone communication to qualify and convert Leads into Opportunities for Sales and Account Managers. 
  • Meet and strive to exceed personal KPI’s including business development activities, booked meetings & Opportunities transferred.
  • Develop leads using the AVEVA Lead Management process while updating and maintaining CRM records accordingly.
  • Support Marketing activities, such as campaigns, events, and webinars where appropriate. 
  • Occasional travel to engage with Sales and Marketing in the field may be required.
Skills and Qualifications
  • Bachelor’s Degree or professional Sales/Inside Sales/SDR-related experience.
  • Initiative-taking, results-oriented with a positive and outgoing personality.
  • Enthusiastic collaborator and a self-starter. Hunter mentality. Tackles tasks with energy and commitment.
  • Quick to adopt new skills, motivated for career development, and willing to continuously improve their understanding of the value proposition for AVEVA’s solutions. 
  • Skills to identify market trends and opportunities for nominated territory, refining Lead Development plans to take advantage of such opportunities. 
  • Confident communicator via phone and e-mail; strong verbal and written communication skills. 
  • Strong listening skills, able to determine the best solutions for challenges voiced by prospects. Able to understand prospect business requirements and effectively describe them to the Sales team.

AVEVA is a global leader in industrial software, sparking ingenuity to drive responsible use of the world’s resources. The company’s secure industrial cloud platform and applications enable businesses to harness the power of their information and improve collaboration with customers, suppliers and partners.

Over 20,000 enterprises in over 100 countries rely on AVEVA to help them deliver life’s essentials: safe and reliable energy, food, medicines, infrastructure and more. By connecting people with trusted information and AI-enriched insights, AVEVA enables teams to engineer efficiently and optimize operations, driving growth and sustainability.

Named as one of the world’s most innovative companies, AVEVA supports customers with open solutions and the expertise of more than 6,400 employees, 5,000 partners and 5,700 certified developers. With operations around the globe, we are headquartered in Cambridge, UK and listed on the London Stock Exchange’s FTSE 100. Learn more at