As a Virtual Channel Partner Marketing Manager (vCPMM) you will work with a specific set of consulting, reseller and ISV partners in the planning and execution of their marketing plans and campaigns. You will build and manage relationships with these partners to inform, advise and coach them to create and implement their strategic marketing decisions. You will research, investigate and help them to improve existing tactics and will support them in developing new, more effective strategies.
You will ultimately supply partners with your professional knowledge, recommendations, and tools needed to better co-market our products and solutions.
As you will be providing advice and support on marketing tactics and strategies, you will need knowledge developed from a marketing background. You need to have knowledge of online and offline marketing as well as have managed and executed marketing plans and campaigns, acting as a central liaison throughout the project.