2019 has seen brand new technologies appear, as well as others continue to develop and 2020 is sure to see the same.
For us, as B2B marketers trying to keep ahead of these shifting sands, some developments deserve close attention. Here are the marketing trends set to keep shaping Telecoms during 2020:
The Increasing Prominence of 5G
The first of these technologies, still in fact being rolled out, is 5G.
It has been surfing headlines lately with the likes of a hundred times greater connectivity density, better connection speeds, much lower latency and network slicing. With the EU expecting continuous 5G coverage by 2025 for its rail and motorway network, for example, companies should be prepared especially if they wish to utilise it or shape its development. Cross-company cooperation for network development and the continued transition of companies towards combined technology distributors and service providers, for telecom companies particularly, that means preparing for – and marketing – 5G.
Influencers And Marketing
Influencers are, unequivocally, transforming B2B marketing – telecoms included. The marketplace is decentralising. Social is surging: thought-leaders are heavily influencing social so they are ignored at our peril. The challenge for 2020 is to influence these influencers into championing our products. Respected opinions published on social create goodwill which, in turn, as always, increases sales.
Artificial Intelligence, Machine Learning, IoT and Automation
Artificial intelligence, machine learning and automation are part and parcel of modern-day marketing and keeping ahead. Your commitment to quality wants to demonstrate quality in customer service with modern methodology through utilised technology – to keep your company at the cutting edge.
Telecom companies are also moving into IoT service provision which, though a natural extension of internet connection services, is producing new pressures on security and privacy planning.
Expanding Reality
Virtual and Artificial Realities are also improving fast. They can elevate your Unique Selling Point to unprecedented levels by lifting photographs and illustrations out of two dimensions, giving depth or motion – even the perception of passing time. Again, this showcases your commitment to innovation.
VR and AR open up new channels for your content. Virtual tours, generated scenarios, extraction of further information via analysis of video or time-lapse photography… This is just the start of the wealth of possibilities offered to marketers.
Marketing and Content
One last vital point… Business people consume bucketfuls of content daily, so do make it palatable! Your readers are always hungry for something new and eager to sample what others are ordering but they know their technology and have grown used to ordinary content.
Your content marketing strategy must be mature, fit and fitting for that steady drip-feed into the marketplace and, of course, do make sure to feed it onto platforms where it’s sure to be consumed!
B2B in the telecom industry has a lot going on but it all relies on technology. Grow your marketing channels with effective pipelines, marketing and lead nurture, continuously infusing new technologies like smart-calling. Get your marketing content right and your lead nurture perfect and your table is set for fruitful expansion of your business.
VR and AR open up new channels for your content. Virtual tours, generated scenarios, extraction of further information via analysis of video or time-lapse photography… This is just the start of the wealth of possibilities offered to marketers.
