Cross-Selling and Upselling in B2B

Business after purchase. Don’t miss this opportunity.

Cross-Selling and Upselling

30% of profit comes from post-sales programs, so stop overlooking the opportunities in your customer base. You know that acquisition is more expensive than retention. Act now.

Manage client base

Study your customers’ preferences and feedback to put out adequate upgrades.

Customer success teams can secure B2B sales continuity and boost retention.

Train your B2B sales reps to close deals and keep accounts growing.

Check in with your clients with relevant and helpful messages that add value.

We help B2B Companies Grow

logo onboard sign 1
straight quotes

Integrated B2B marketing: fill your pipeline with hot leads, update data, reinvigorate relationships with localized content and targeted outreach.

- Onboard Team -

straight quotes right
alcatel lucent purple
straight quotes

In the past 13 years, Onboard exceeded the expected results and ROI, and met our quality & quantity requirements.

- Sales Manager, Alcatel Lucent Enterprise -

straight quotes right
Leverage 1

Leverage 30+ years of B2B marketing and sales experience for the IT & technology channel.

We've executed more than 6,000 successful projects for over 800 enterprises worldwide.

Database

We translate data into action. Analyze client behavior and communicate on the mark.

Let us help you grow your accounts.

Page divider
What is the difference between cross-selling and upselling in B2B?

Cross-selling introduces a complementary product or service. Upselling expands or upgrades an existing purchase. Both work best when the recommendation addresses a real customer need and fits the account’s circumstances.

We review purchase history, customer preferences and feedback to understand needs and potential next steps. Segmentation and direct customer conversations help shape relevant offers and prioritise outreach.

We focus on useful, timely communication and the customer’s experience with the current solution. Outreach explores needs and proposes a logical next step where there is a clear benefit.

Yes. We can support post-purchase communication, personalised outreach and sales training around timing, relevant recommendations and objection handling. Campaign testing and analysis help refine the approach as customer responses develop.