Channel & Partner Growth

We help technology vendors activate partners, put marketing funds to work and progress sales opportunities. Our experienced teams combine hands-on partner support with AI-assisted research and analysis to focus effort where it matters most.

Give your partners the support to turn plans into progress

Learn why B2B leads stall after marketing generates them, from slow follow-up and poor qualification to weak sales handover, and how to turn more leads into pipeline.

Partner Activation

Help new and existing partners take the next step. We support onboarding, coordinate enablement and build practical action plans, helping partners launch their first campaign or restart activity when engagement has stalled.

Channel Concierge

Make it easier for partners to put marketing development funds (MDF) to work. We help shape campaign plans, coordinate assets and local execution, and connect demand generation with lead follow-up and reporting.

Pipeline Progression

Keep promising opportunities moving through the channel. We follow up with partners, validate opportunity status, identify barriers and coordinate next actions, giving your team a clearer view of where support is needed.

CRM Consultacy & Support

With over 20 years of experience, we assist medium to enterprise-level companies with CRM, digital transformation, and business process automation, making your data work for you

Migration, cleansing and verification

We leverage B2B data to fuel enterprise-level business development. Our experts streamline and optimize your information for maximum ROI.

Data Maintenance

We excel in seamless B2B data and tech migration, CRM, database, and automation health to make your data an asset. Eliminate downtime and streamline processes with us

Start where your partner programme needs support

Focus on one partner group, campaign or market, or connect all three services in a wider programme. Scale the expertise and capacity around your priorities.

Our channel specialists work alongside your team and partners, coordinating activity and maintaining the relationships that keep programmes moving. AI supports research, prioritisation and reporting, while our people direct the work and remain accountable for delivery.

See partner growth in practice

Explore how our teams support partner programmes, connect campaign activity with sales follow-up and help build pipeline.

What does Onboard’s Channel & Partner Growth service cover?

We help technology vendors activate partners, coordinate partner marketing through channel concierge support and progress opportunities through the sales pipeline. These services can run individually or as one programme, with clear responsibilities and reporting.

Can Onboard help re-engage inactive partners?

Yes. We work with priority partners to understand what is holding back activity, identify the support they need and agree on practical next steps. This can include enablement, campaign planning or follow-up on existing opportunities.

How does Onboard help partners use MDF?

We help partners turn available marketing development funds into actionable campaign plans, coordinate assets and execution, and track activity and results. Support is shaped around the vendor’s programme requirements and approval process.

Can Onboard support partner events?

Yes. We can support registration outreach and follow up with attendees and no-shows for vendor or partner events. We qualify interest and route relevant opportunities to the agreed sales owner.

Can we start with a single campaign or market?

Yes. We can scope support around a specific partner group, campaign or market, then adjust capacity as priorities and results develop. You do not need to commission all three services together.

How is partner programme performance measured?

We agree measures around the work being delivered, such as partner engagement, campaigns launched, MDF utilisation, qualified opportunities and pipeline progression. Reporting makes activity, ownership and next steps visible to your team.