Covid-19 changed B2B sales dramatically in a short period of time. Global sales executives continue to adapt to a quick-sands-market, while waiting for the new “normal” to crystalize. Here are some prominent B2B sales trends that emerged during lockdown:
Roughly 50% of enterprises have reduced their budget and continue to explore cost reduction possibilities
Digital sales interactions are twice as popular as opposed to traditional sales both with buyers and sellers
Remote Sales Focus
More than 95% of companies have moved to remote selling and over 60% of B2B companies believe that the new sales model is equally effective or even better than a direct sales model.
Sales Model Transition
30% of businesses believe they will keep the new sales models they have adopted and most likely expand this approach in the next year.
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