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Database Enrichment for Telecom

Increased Marketing Efficiency Worldwide

This global telecommunications equipment manufacturer has been using Onboard’s Demand Generation and Inside Sales services for over a decade.

Our client’s operations were suffering from low marketing efficiency due to poor database quality. They were unable to properly segment data, which resulted in inaccurate sales forecasting. Uploads from multiple Salesforce.com instances caused duplicates, missing information and incorrect account classification. A large amount of data was not marketable and that in turn affected the marketing and sales results.

  • Highlights
  • Improved demand generation & better account classification
  • High adoption of Salesforce across the sales teams worldwide due to solid user support
  • Increased marketing efficiency and accurate sales forecasting achieved

Goal 1

Multi-source data unified

Goal 2

Spotless global coverage

Goal 3

Scalable service

The Challenges
  • Ineffective marketing.
  • Poor data quality.
  • Declining sales results.
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  • We implemented all operations to run directly from the client CRM platform.
  • Our CRM consultants were embedded in the client’s data teams.
  • Recurrent quality maintenance facilitated continuity as all data uploaded to Salesforce.com met predefined criteria.
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The service was provided out of a European near-shore location at competitive rates according to all EU quality regulations and in compliance with GDPR.

We covered the project in multiple languages at no additional cost.

The overall user experience improved significantly and that allowed the client to focus on the sales process.

  • CRM support cases are handled timely.
  • Users are enabled to create and run marketing and demand generation campaigns autonomously.
  • Campaign analytics and results are discussed continuously with the aim to improve and enhance recurrent processes.
  • Marketing and sales teams are more effective.
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ACHIEVЕMENT

Increased marketing efficiency worldwide and accurate sales forecasting achieved.

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