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17 Years of Continuous ROI Growth Through Inside Sales for a Global Telecom Leader

The client, a global communications equipment manufacturer, needed to manage their world-wide sales process through an indirect, partner sales based model.

All data (existing/prospective clients and resellers) had to be analyzed, aligned and imported into Salesforce.com. All elements of the world-wide existing customer management, up-selling, cross-selling, new lead generation and sales process management through partners had to be modernized, digitalized and implemented into a CRM system.

  • Highlights
  • End-user communication is efficient and effective
  • Marketing and Sales processes are digitally synchronized
  • Increased sales numbers delivered solid ROI
  • The project has been a success for the past 17 years and is growing

Goal 1

Data Driven Localized Campaigns

Goal 2

Partner Based Lead Generation

Goal 3

Region Specific Execution – APAC and EMEA
The Challenges
  • Partner campaigns yielded little results.
  • Incomplete database.
  • Slow digital adoption.
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  • Process 1: Process audit and optimisation in local language.
  • Process 2: Push only region specific campaigns.
  • Process 3: Laser focus on end-user experience.
  • Process 4: Collect, analyze and share data in real time.
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The client could benefit from our flexible and scalable services portfolio to plan and execute integrated channel campaigns:

  • Inside sales
  • Digital marketing
  • Data services
  • Business process enablement
  • Business partner management
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ACHIEVЕMENT

In the past 13 years, Onboard exceeded the expected results and ROI, and met client's quality & quantity requirements.

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