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Lead Generation Support Brings Steady Revenue

Our client is a global leader in enterprise network, communications, cloud solutions and telecom services with a rich tradition of innovation.

The client was referred to Onboard, as they were seeking language proficiency, process expertise and quality of service.

  • Highlights
  • Lead generation & BANT Qualification
  • Closed Loop Inside Sales Management
  • Sales Pipeline Management
  • Salesforce.com Training & Certification

Goal 1

Regional sales strategy and lead management process

Goal 2

Database cleaning and continuous enrichment

Goal 3

Opportunity lifecycle shortening and ROI tracking

The Challenges
  • The Client was losing regional profit due to poorly organized lead management and inability to measure marketing ROI.
  • They were struggling to profile, qualify and assign leads to channel partners and sales, which resulted in a revenue leak.
  • They were looking for support in unifying the marketing and sales operations on a global scale (APAC, EMEA, CALA).
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  • Adequate lead management by thorough lead- and event follow up.
  • The project was implemented directly on the client CRM platform, which allowed for greater efficiency, accuracy and continuous database enrichment.
  • The Inside Sales teams became significantly more successful in following up on opportunities and influencing the overall bottom line.
  • Onboard facilitated language diversification and market expansion.
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  • Language expertise.
  • Process Enablement.
  • Quality of service (ISO certified).
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ACHIEVЕMENT

Accelerate sales thanks to a consistent inside sales push.

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