how-to-create-a-b2b-social-media-strategy-without-being-dull

HOW TO CREATE A B2B SOCIAL MEDIA STRATEGY (WITHOUT BEING DULL)

What brands are famous on social media?  No B2B companies come to mind? They do exist, though. Maybe you think your industry’s too dull?  With hundreds of millions of people on social media, there are potential customers: dig them out!
Here are some tips for developing a social media strategy to popularise your B2B brand and create leads.

Clarify your aims and how to measure success

What do you want to achieve with social media – lead generation, increasing awareness, etc….?  You’ll know what to measure then and even what social networks to use.
You’ll also want an analytics platform for social media, so that you can track progress:  it beats a self-made spreadsheet!

Write Your Strategy Down

You have your goals. You know how to measure their success. Now chart your course to get there.  You need:

Best Practices in B2B Social Media Marketing

B2B Social Media Marketing Tactics

Use battle tactics and real-life strategies that work:

So, Have You Got a B2B Social Media Strategy Yet?

You shouldn’t need telling that social media works for B2B companies by now – it’s clear. Just work out how to get it to work for you. If you don’t, you’ll be stuck in the slow lane. It’s time to take the express:  use social media and win business and expand.


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