Grow your channel with specialists who engage partners, accelerate campaigns and help create business opportunities.
Build stronger, more productive partner relationships through proactive engagement and dedicated marketing expertise that aligns vendor programmes with each partner’s business priorities.
Bridge the gap between marketing strategy and execution with specialists who help partners identify opportunities, activate relevant campaigns and turn marketing plans into action.
Extend support into additional markets with personalised engagement delivered consistently across complex, global partner ecosystems.
Help partners turn available programmes and marketing investment into relevant activity and new business opportunities, with visibility into results.
We’ve never had those types of numbers!… It’s way more than we could ever hope for!
The partnership with Onboard to support our partner marketing operations in Brazil has has been instrumental in the execution of our initiatives. A key highlight was the delivery of the Partner Marketing Academy, which structured and scaled marketing knowledge across managed partners, enabling consistent enablement, greater execution autonomy, and alignment with best practices. As a direct outcome of this integrated strategy, we achieved 70% pipeline growth in the region, reinforcing the partner ecosystem and accelerating the impact of our growth initiatives.
A channel concierge service gives partners dedicated marketing expertise to turn vendor programmes into practical marketing activity. For partners with limited time, expertise or resources, Onboard works as an extension of your team, building productive relationships and bridging the gap between strategy and execution across markets.
Partners receive a dedicated marketing contact who understands their business and helps them navigate vendor programmes. Even when no campaign is running, we remain a regular point of contact, helping partners identify relevant opportunities and plan their next marketing activity. This ongoing guidance helps build a lasting commercial relationship with the vendor.
Our multilingual specialists help vendors extend partner marketing support into additional markets. We adapt engagement to each partner’s business priorities, capabilities and local context, while established processes keep delivery consistent across complex global programmes. This gives partners personalised support at scale without placing the full workload on your internal team. Partner recruitment and a full market-entry strategy are separate scopes.
Channel marketing covers the wider strategy and campaigns used to grow business through partners. Channel Concierge provides dedicated marketing support tailored to each partner’s business, helping them apply vendor programmes and sustain marketing activity.
Support starts with understanding each partner’s portfolio, how it fits the vendor’s solutions, and the structure and capabilities of their sales and marketing teams. It can span digital channel audits, analysis, recommendations, co-branded content, localisation and campaign delivery. Our specialists provide hands-on guidance throughout, with responsibilities defined by the programme scope.
We support market development fund (MDF) planning and utilisation, and help partners navigate approval and claims requirements. Responsibility for submissions and campaign delivery depends on the agreed scope; funding decisions and approvals remain with the authorised programme owner.
Measures can include partner engagement, programme participation, campaigns launched, fund utilisation and campaign performance. Pipeline contribution and return on investment can be reported where campaign tracking and access to reliable vendor pipeline and attribution data allow.
