Turn inactive and underengaged partners into active contributors to lasting channel growth.
Reconnect with inactive and underengaged partners around relevant business opportunities, laying the foundation for more consistent engagement.
Turn programme awareness into active participation by helping partners understand the opportunities available to them, overcome engagement barriers and take advantage of vendor resources that support their business growth.
Give partners the confidence and support to move from interest into marketing activity that reaches potential customers.
Move partners beyond initial engagement towards meaningful commercial activity, helping them identify business opportunities, initiate sales conversations and begin contributing to pipeline growth.
We’ve never had those types of numbers!… It’s way more than we could ever hope for!
We have been working with Onboard CRM since early 2022 and are very satisfied by their Lead Generation services. The Inside Sales team is entirely dedicated to us and became part of our Sales Team. It is playing a key Sales Effectiveness role within our EMEA strategy. The team of native speakers allows us to bridge the gap between our Marketing campaigns and Field Sales Team. They allow us to demonstrate a good return of Investment of every marketing activity.
Channel partner activation helps technology vendors and distributors turn new or inactive partners into active commercial contributors. Onboard combines targeted engagement, digital marketing and inside sales to support programme adoption, initial opportunities and stronger partner management over time.
Recruitment alone does not ensure that partners can turn vendor programmes into business opportunities. Partners may struggle to see the relevance, access the right support or move beyond initial interest. Our digital marketing specialists help partners engage relevant audiences, while inside sales supports outreach and follow-up with prospective customers, helping turn renewed partner interest into sales conversations.
Partner recruitment brings suitable new partners into your network. Activation helps new and existing partners put the relationship to work commercially. Our activation support focuses on partners who have joined your ecosystem but need engagement or support to become active.
No. Activation can centre on a relevant programme, marketing opportunity or commercial priority. Events and webinars can help build engagement, but participation is valuable when it leads to meaningful partner activity beyond the event itself.
Yes. Our multilingual specialists add capacity for particular partner groups, markets or programmes. We adapt engagement to local needs and work alongside your channel team, helping you reach partners who might otherwise receive limited attention.
Partner Activation establishes a foundation for ongoing partner management, helping reduce recurring inactivity through more consistent engagement and support. Channel Concierge can build on that foundation with dedicated marketing specialists and continuing partner relationships. The aim is to sustain participation beyond the activation programme, with ongoing responsibilities agreed with your team. Some partners may still become inactive; continued support and management remain important.
We measure programme adoption, campaigns launched, first opportunities registered and continued partner participation. To report subsequent pipeline contribution, we need access to vendor or partner records showing the opportunities created, their sales stage and their connection to the activation activity.
